SONS OF SALLOS ¶
SALLOS licorice has a problem: the licorice equator! Loved in the north and frowned upon in the south. The sweet and spicy taste divides the nation and has mainly older fans. That's why it's important to rejuvenate SALLOS and celebrate its bitter taste. The solution: Die Hamburger Goldkehlchen, an amateur choir of dubious quality, but with a lot of fun. The result: a social media campaign, rough and polarizing - like licorice itself. The North celebrates the “SONS OF SALLOS”.
CREDITS: Production: Big Shrimp • DOP: Patrick wulf • Managing Director: Martin Pross • Creative Director: Johanna Schmidt • Art Director: Finn Gütschow • Producer: Caro Buss • Photographer: Florian Schüppel
SOCIAL MEDIA CLIPS ¶
