3 YEARS • SONS OF SALLOS
SALLOS licorice has a problem: the licorice equator! Loved in the north and frowned upon in the south. The sweet and spicy taste divides the nation and has mainly older fans. That's why it's important to rejuvenate SALLOS and celebrate its bitter taste. The solution: Die Hamburger Goldkehlchen, an amateur choir of dubious quality, but with a lot of fun. The result: 3 years social media campaigns, rough and polarizing - like licorice itself. The North celebrates the “SONS OF SALLOS”.
CREDITS
PRODUCTION: 2022 BIG SHRIMP • 2023 MARKENFILM • 2024 COBBLESTONE • DOP: PATRICK WULF • JIM GRAMMING • CREATIVE DIRECTOR: JOHANNA SCHMIDT • SR. ART DIRECTOR: FINN GÜTSCHOW • AGENCY PRODUCER : CARO BUSS • ANNA FREER • PHOTOGRRAPHER: FLORIAN SCHÜPPEL
LA•LA•LA•LA•LA•LAKRITZ SALLOS ODER NIX!LA•LA•LA•LA•LA•LAKRITZ SALLOS ODER NIX!LA•LA•LA•LA•LA•LAKRITZ SALLOS ODER NIX!
SOCIAL MEDIA CLIP SELECTS
sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos • sons of sallos •
sallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhgsallos x dhg
Finn Guetschow Art Direction ©