IUCN REDLIST X
KATJES 

One in four species is at risk of extinction. A troubling fact. That’s why Katjes – Europe’s leading vegan sweets brand and passionate animal lovers – asked themselves:
How can we actually help? Eat sweets for a good cause! Together with the IUCN,
the global authority on endangered species, Katjes turned fruit gums into a powerful donation tool. Presenting: THE RED LIST EDITION - four custom gummies shaped like endangered species from the IUCN Red List. Every sold pack is a direct donation to the IUCN, turning consumers into activists. One bite at a time. Katjes turned fruit gums
into media. The product itself became the campaign’s core asset. THE RED LIST EDITION was an instant shelf standout – and activated across key contextual channels:
POS, social, OOH, influencer drops, PR, and trade fairs.

CASEFILM

Finn Guetschow Art Direction ©
→ finn.guetschow@gmail.com